Wednesday, September 10, 2008
The fine print gives
So often you see a great offer, but when you look at the fine print you find lots of restrictions. It happens so often that I was suprised to see the opposite happen. The big print gives you restrictions, the fine print takes some of those restrictions away. I have seen this brand of gas station run this promotion a couple of times.
In big print it says "Free Cinnamon Bun with Purchase of 20oz Coffee" The small print elaborates on that, letting you know that instead of a cinnamon bun you can also have a sour cream donut or glazed donut, and you don't have to buy a coffee, you can get any 20oz hot beverage. Kudos to Exxon for doing this.
Labels: ad, advertising, food, sign
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